Good morning!
This might have been the 37th portfolio you’ve read today - so let’s make these 30 seconds count. Stopwatch ready? Go.
I’ve been building brands and digital experiences since 2000, working with teams at Bourne Leisure, Butlin’s, Ocado, Fabled by Marie Claire, Next and Fetch. My career has taken me from junior designer to creative lead to Head of Creative, UX & Digital - shaping campaigns, platforms, and brand worlds along the way.
My core strengths? Turning ideas into experiences. Websites, UX/UI, campaigns, content, storytelling, product launches. If it needs creativity, clarity, and craft, I’m your person.
Hands-on, team-focused, and relentlessly curious, I lead with enthusiasm, encourage collaboration, and deliver creative work that genuinely connects with people.
As Head of Creative, UX & Digital, I lead the creative marketing team and own the UX/UI direction across all sites and platforms. I design, build and maintain key digital products while driving bold, multi-channel campaign ideas across global markets. My work includes major franchise launches, character-driven storytelling, seasonal campaigns and collaborations with partners like the Haas F1 Team and emerging music artists - delivering impactful, audience-focused creative.
Play'n GO
2022-2024
As Head of Creative, UX & Digital, I lead the creative marketing team and own the UX/UI direction across all sites and platforms. I design, build and maintain key digital products while driving bold, multi-channel campaign ideas across global markets. My work includes major franchise launches, character-driven storytelling, seasonal campaigns and collaborations with partners like the Haas F1 Team and emerging music artists - delivering impactful, audience-focused creative.
Next
2018-2022
As Creative Manager at Next, I rebuilt the UI and layout of next.co.uk - much of which still underpins the site today. I led a large multidisciplinary team across digital design, video, copywriting, email development and front-end design. During my four years there, I delivered campaigns and digital experiences for major brands including Barbour, Hugo Boss, Estée Lauder and more, helping elevate Next’s online presence and premium partnerships.
Fabled
At Ocado 2014-2018
Ocado launched Fabled as a premium beauty e-commerce brand in partnership with Marie Claire, and I had the opportunity to create its full identity. I developed the branding, site design, in-store creative and launch campaigns, working closely with major beauty houses including YSL, Bobbi Brown and Clinique. Fabled became a commercial success with strong industry recognition and was later acquired by Next in 2018.
Fetch
At Ocado 2014-2018
Fetch was part of Ocado’s non-food retail, becoming the UK’s leading online pet store. I managed the site and the creative team responsible for maintaining the brand across all channels - from digital design, emails and campaigns to van livery, events and print. I also oversaw creative for Ocado’s wider non-food offering, including photography direction and seasonal catalogues, ensuring consistency, quality and a strong brand presence.
Butlin's
2009-2014
I joined the Butlin’s creative team during a major brand shift back to its Billy Butlin heritage. I helped shape the refreshed visual identity, ensuring it translated consistently across all creative touchpoints. This included digital content, marketing materials and on-park experiences, working closely with internal teams to bring the brand to life in a way that felt authentic, premium and true to Butlin’s legacy.
Get in touch
If you like what you see and would like to catch up in person (or on screen of course!) then please email me at jonthompson0611@gmail.com. Thanks so smuch!